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Support local businesses old and new at the Popular Shop Fishers Summer Series event

Screenwriter / Renée Larr
Photographer / Amy Payne

The Shop Fishers: Summer Series event began two years ago in response to the COVID-19 pandemic and local business closures. City leaders created the event to boost the local economy and support small businesses in Fishers. The citywide celebration returns July 16-23, offering shoppers discounts and promotions at their favorite shops, restaurants, gyms, spas and online retailers.

The past few years have been particularly difficult for local businesses,” says Kara Hall, Marketing and Public Relations Manager for the City of Fishers. Entrepreneurship is a major community-wide concern. This initiative really rallies our local entrepreneurs and directly affects the local economy.

Last year, more than 70 local retailers participated, showcasing Fishers’ diverse retail sector. This year, city leaders hope to increase the number of businesses joining the event. Businesses are spread across Fishers growth areas including Saxony, Nickel Plate District and West Fishers.

This year weoffer local Etsy shops to fishermen, so thatis a new and unique element this year,” says Hall. ThisIt’s also a great way to find out about some of the businesses in the areas of Fishermen that you may nott normally visit.”

The Summer Series is offered as a sister event to Small Business Saturday in November. Sales in July are generally slower for local businesses as many families travel for one last summer getaway before heading back to school in August. Hall says the event is designed as a last gasp for the summer. Shoppers can take advantage of back-to-school deals and dine on patios before the fall weather arrives.

Since its creation, the Roman & Leo boutique for boys has participated in the event. Owner Angela Castelli says she participates year after year because she feels lucky to have her small business in a community that fosters entrepreneurship and innovation. She says shes in a group of shop owners across the country, and many do not feel the same level of support from their community that they receive from anglers.

We love participating in Shop Fishers every year because as a proud resident of Fishers for 14 years, we love our community and couldn’t imagine raising our family or building our business anywhere else,” says Castelli. ThisIt’s also a fun way for the community to discover and support local businesses like restaurants, service providers, and stores, all during the same week. The city does a great job of educating and promoting local businesses to our community.

Roman & Leo is offering 20% ​​off all shorts to help kick off the summer and help keep the boys cool through the fall.

The event also attracts first-time attendees like the Bay Area Bistro. Owner Anne Dinkel hopes to increase sales after struggling with her physical location during the 2020 closures.

I had to close my storefront in 2020 and now focus on my catering and my participation in the fisherman’s market every Saturday,” says Dinkel. I’m at the market every Saturday selling traditional Filipino lumpia and pancit. II really hope that participating in these types of events will introduce more local fisherman residents to Filipino food.

Shop FishermenDiscounts and promotions vary by company. Some offer a free gift with a purchase, a percentage of your total, and even special events throughout the week. hall says soa diverse way to shop locally and save money. She says a ton of new businesses have opened their doors over the past few years, and this event is a great way to support your tried and true favorites while finding new businesses to love.

At the end of this event, every year we do a survey to see what worked and make changes for the following year,” says Hall. Last year we heard that one of our local businesses saw record sales during this initiative. »

Residents are encouraged to follow Fisher Town on Facebook, Instagram and Twitter for offers and giveaways during the week.

Many of our participating businesses will donate items to us to give away, and these are always popular with our shoppers,” says Hall. ThisIt’s a great way to increase their visibility in the community.

Local shopping provides residents with a personal touch of small business, as opposed to big business. The items sold are often unique and exclusive to this small business. It also reduces environmental impact by reducing travel. Finally, it ensures that money spent on local businesses stays in the local community.

For a full list of attendees, visit

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