DadShop allows visitors to navigate 5 times on the average e-commerce site
People spending more time online during the pandemic have boosted earnings from e-commerce sites, especially those that are interesting or easier to navigate. In particular, a Aussie store keeps visitors glued to their product pages filled with fun gifts for dads. It’s a good example of how digital retailers are adapting to the increase in online shopping by creating great websites.
Looking for a gift for dad? Do not search anymore
Dadshop.com.AU is primarily a place to look for fun and entertaining gifts for dads or men of all ages. Clicking on any product or tab will take you to a page filled with different products, each unique in their own way. Because of this, the average site visit is filled with surprises and even a few laughs as users search for the perfect product.
In particular, the site allows buyers to personalize different gifts for men, such as aprons or mugs, with the name of their beloved. Catchy phrases such as “[insert name]the man, the myth, the legend,” or “World’s Best Dad, (according to the kids),” makes gifts more personally meaningful.
Dadshop also offers an “Isolation Survival Guide” that helps users view products based on a theme such as camping or family fun times. Although the name of the site may seem to be aimed only at men and, in particular, dads, there are fun products for the whole family.
But behind the seemingly endless pages of novelty gifts for dad, there’s a strategy to keep visitors on their site longer than average. Indeed, according to a Contentsquare study analyzing user habits in 2021, the the average visit was less than a minute. Meanwhile, user session times for Dadshop average over 5 minutes.
While session durations should be considered in context, for a product page, a longer session means shoppers are interested and therefore more likely to buy. Shoppers on the Australian site also searched for at least 3 products on the site, with some even seeing more than 10 men’s gifts during their visit.
These types of stats are more important than ever with digital retail set to grow exponentially over the next few years.
The future of e-commerce
There is no doubt that e-commerce is here to stay, with a market size of US$3.2 trillion and expected to reach US$5.1 trillion in 2026. That’s according to a report on the global e-commerce market. e-commerce, which estimates significant growth in the United States and China, along with Europe, Japan and Canada.
According to data from the Hubspot blog, 85% of Americans go online daily, and more than 30% say they are “constantly” online. The challenge for e-commerce sites is to capture as much time as possible on their site, with more time spent on product pages.
Dadshop achieves this by offering a variety of products, including fun gifts for dads that entertain visitors while they search. However, there are parts of websites that need to be fast and seamless, like the checkout step. Seeing longer times at these steps can be a sign of bottlenecks or obstacles that users are facing.
The rapid growth of e-commerce is a result of how retailers are restructuring or reinventing their businesses during the pandemic. Challenges included social distancing requirements, remote work necessities, and public restrictions that all hampered physical purchases.
Additionally, some store owners are integrating their online stores with their physical locations while aiming to provide the same seamless shopping experience.
The growth of the global e-commerce market is also supported by advances in internet bandwidth, as well as wider use of smartphones for online shopping. For many newcomers to the digital market, Dadshop is a good example of how to convert visitors by keeping them browsing longer.
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