Firefox makes browsing more colorful with new “independent voices”

The Internet as we know it today has evolved from a place to perform a specific task to a creative and essential platform touching most aspects of our lives.

Despite the advances made since the invention of the personal computer decades ago, the same lackluster color palette that plagued its original design is still present in many digital spaces today. For this reason, Firefox has decided that the time has come for a more colorful web that can spark joy and provide a richer user experience.

With Firefox version 106, the Colorways library has been updated with 18 new color options to customize navigation. With Colorways – a browser feature that brings the internet to life with color – Firefox users can personalize their browser by choosing from seasonal shades and limited-edition color drops (and change them as often as they like) . Each limited edition colorway features its own bespoke feature allowing users to select the color that best resonates with them.

“Privacy has been part of Mozilla’s vision since day one, and now we’re making the connection that a safe and joyful Internet is colorful,” said Mikal Lewis, senior director of product management at Firefox. “We know we spend more time in this digital ecosystem – not the concrete jungle, but the digital jungle. So much more of our life is flowing through what have always been these gray boxes. And we don’t really tolerate those kind of what I would say are universal tools anywhere else in our lives.

“The ‘independent voices’ are the voices of the past and present that create a better future,” Lascio said. “I chose this [analogy] as inspiration for collaboration because it feels authentic to me, but it also aligns with Firefox and the vision that we can make the world a better place, on the internet and beyond.

Keely Lascio, designer of streetwear and sneakers

Behind the “independent voices”, the new Colorways collection, hides the designer of streetwear and sneakers Keely Lascio. By choosing to work with Mozilla for its first collaboration with a technology company, Lascio created bold and vibrant colorful themes based on values ​​she shares with the company. “The ‘independent voices’ are the voices of the past and present that create a better future,” she said. “I chose this [analogy] as inspiration for collaboration because it feels authentic to me, but it also aligns with Firefox and the vision that we can make the world a better place, on the internet and beyond.

At Firefox, it’s important to create what feels like an instinctive connection to the world and what’s relevant to us. Colorways names are culturally relevant to trends and experiences that are happening right now:

  • expressionist – You see the world differently and your creations arouse the emotions of others.
  • Game leader – You create opportunities to win and help everyone around you raise their game.
  • Visionary – You challenge the status quo and challenge others to imagine a better future.
  • Activist – You leave the world better than you found it and make others believe you.
  • Dreamer – You believe that fortune favors the bold and inspires others to be brave.
  • Innovator – You see opportunities everywhere and impact the lives of everyone around you.

You can download the latest version of Firefox here to discover the brand new Colorways yourself!

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