Online trackers know 80% of users’ browsing history: Norton report

Hyderabad: Online tracking is becoming more prevalent than most realize, and scammers are using pop culture trends to lure victims, according to a new report. According to Norton Consumer Cyber ​​Safety Pulse Report, online trackers know about 80% of users’ browsing history.

The report says consumers are tracked as soon as they go online by many different organizations, and trackers are collecting far more from our digital lives than before, including sensitive information about individuals.

Norton Labs also found that half of the tracking organizations a user encounters in a typical week while browsing, retrieve this data within the initial two-hour browsing period. This suggests that even if users cleared their browsing history every day, it would only take an average of two hours to find half of all trackers online, the report said.

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Between October and December 2021, in India, Norton technology blocked 18,796,678 cyber threats, an average of 204,311 blocks per day.

“Although it is common knowledge that web trackers follow us around the Internet, our online privacy researchers were surprised to find that some online trackers know up to 80% of a person’s browsing history. user,” said Darren Shou, chief technology officer at NortonLifeLock.

Globally, in 2021, Norton technology was blocked

• 3.6 billion cyber threats worldwide – nearly 10 million blocks per day.

• 53.9 million phishing attempts

• 221 million file threats

• 1.4 million mobile threats

• 253,063 ransomware attacks

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