PURECARS WILL EXHIBIT AT NADA 2022 SHOWCASE NEW RESOURCES THAT HELP DEALERS CAPITALIZE ON THE MOVE TO PRE-ORDERS AND REDUCE ADVERTISING COST/UNIT SOLD

ATLANTE, March 10, 2022 /PRNewswire/ — PureCars, a leading provider of digital marketing technology and services for automotive dealerships, is excited to introduce its host of new services and offerings for dealerships and dealer advertising technology partners at NADA 2022 (booth #2163W) in Vegas from March 11 – 13.

Auto dealers and executives will be at NADA 2022 seeking solutions to several issues currently affecting the industry, including changing consumer behaviors around online shopping and buying cars, many new advertising channels that dealerships need to consider for their marketing spend, and the most timely – even tighter inventory.

“The reality is that new cars sell as fast as dealers can afford them. Used cars, however: dealers buy at a premium. Any change in price can plunge their inventory cost underwater. in the blink of an eye,” said Jeff Ranalli, President of PureCars. “Using our proprietary insights, market data and advertising platform, PureCars has the unique ability to deploy spend only on vehicles that need an advertising boost, and conversely, pause spend when ‘a vehicle would sell on its own, generating the lowest advertising cost per unit sold.’

PureCars was also recently recognized in the top 3% of Google Partners, being part of a select group of Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties who manage Google Ads accounts on behalf of other brands or companies. Its mission is to empower businesses by providing them with innovative tools, resources and support to help their customers succeed and grow online.

Dealers can experience the benefits of working with a Google Premier Partner and meet Google representatives at the PureCars booth (2163W) on Saturdays from 1-3 p.m.. Marketers can also learn how to expand their advertising reach by accessing audiences with unprecedented reach, including Amazon, Disney+ Hulu, YouTube and more. For dealers wishing to learn more about advertising opportunities with Spotify, the global automotive manager will be available at the PureCars booth on Friday to answer questions. Additionally, dealers can also book one-on-one appointments with Amazon representatives throughout the weekend.

About Pure Cars
Since 2007, PureCars has helped thousands of dealerships improve advertising efficiency, lower advertising costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide resellers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital supplier for 15 OEMs in the US and 1 in Canadacompliant with over 40 brands and serving 65 of the top 100 dealer groups in North America.

SOURCE PureCars

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