Shop 1-in-5 relaunches small business directory to showcase values-based businesses

Shop 1-in-5, a movement to support small businesses toward potential and essential growth, has relaunched its online shopping directory for small businesses with value-based customizations.

The relaunch comes with just 100 shopping days before Christmas. The relaunch of the online shopping directory was announced by the founders of Shop 1-in-5, alongside Jacqueline Snyder and Minna Khounlo-Sithep, the duo behind The Product Boss, advice providers services to product entrepreneurs.

Recognizing the importance of supporting small retail businesses and online stores, Snyder and Khounlo-Sithep co-founded the Shop-1-in-5 Pledge. The Pledge is a personal commitment to make one in five purchases from a small business, whether online or in-store.



Small Business Directory 1 of 5

With the relaunch of the initiative, Shop 1-in-5 now offers values-based shopping categories designed to make every purchase a more conscious decision. These categories include black or minority owned, ethnically produced, made in the USA, veteran owned, with a charitable component, among others.

Designed to make shopping easier than ever this holiday season, the site is easy to navigate, with categories for men, women, home and other specific product types.

Provide support to minority-run small businesses

Minority-run small businesses have been among the hardest hit by the pandemic. Research shows that businesses owned by people of color have been the hardest hit by the global health crisis.

It is therefore vital that small businesses run by minority groups have the right resources, help and support as we emerge from the pandemic and head into the holiday season.

That’s where Shop 1-to-5’s commitment to supporting small businesses comes in by understanding the impact consumer referrals have on small businesses. The commitment, coupled with the creation of the Small Business Shopping Directory, which was developed to meet the needs of customers who want to support small businesses but don’t know how to find them, could prove invaluable in helping these businesses get through with success these test times.

Shopping to change lives

Jacqueline Snyder and Minna Khounlo-Sithep explained the philosophy behind how the site is designed to help small businesses as the holiday season approaches.

“”Purchases have the ability to change lives by consciously directing money to those who need it most. This site is a one-stop destination to discover, support and shop small businesses for holiday gifts and everyday purchases, supporting some of these hardest hit businesses during the COVID-19 pandemic,” they said.

Jacqueline Snyder and Minna Khounlo-Sithep founded the Shop 1-to-5 Pledge in fall 2020 to respond to consumer demand to support small businesses but were unsure how to locate them.

Research shows that between February and April 2020, 22% of small businesses in the United States closed. Through the Pledge and the shopping destination, The Product Boss aims to give many struggling small businesses the help they need to thrive this holiday season.

Image: Depositphotos


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