SlimFast Brings a Range of Intermittent Fasting Products and Resources to the Masses

SlimFast Encourages Intermittent Fasters to Choose Smart, Simple, and Tasty Options who will support them throughout their fasting journey

DOWNERS GROVE, Ill., September 14, 2022 /PRNewswire/ — As more than 12 million US households are reported to practice intermittent fasting1, limited products and resources are available to support the intermittent fasting approach. Introducing SlimFast, one of the world’s leading weight management brands, today announcing the first-ever nationally distributed line of intermittent fasting products*. Designed to help people feel confident and supported throughout their fasting journey, the collection offers products suitable for a variety of lifestyles and fasting goals. With a range of protein shake mixes, hydrating electrolyte drink mixes and complete meal bars, each product can support specific phases, whether to help curb hunger, provide nutrients or provide energy and flavor to the fasting cycle.

“SlimFast is a brand that brings over 40 years of experience in the weight management space, and we not only have an idea of ​​changing consumer needs – we’re committed to providing a variety of offerings that respond to needs, taste and accessibility,” said Sarah Lombard, Senior Brand Director at SlimFast. “We saw a need for nationally distributed and accessible products that offer solutions to help people before, during and after their fast. These new products will meet people exactly where they are and give them simple, smart, and satisfying solutions to successfully practicing intermittent fasting. ”

SlimFast’s philosophy of Real Simple, Really Tasty, and Real Results comes to life with the offerings of the new Intermittent Fasting line, which is packed with mouth-watering flavors, and multiple options designed to address specific stages of eating and drinking zones. young.

SlimFast* Intermittent Fasting Snack Mix
Refuel before your fast or as a filler treat in your food court
Available in decadent Double Chocolate Cake and Vanilla Cupcake flavors, these delicious shakes pack 15g of slow-digesting protein.2 and 6 grams of fiber. Formulated with hunger control in mind, these shake mixes can be enjoyed when preparing for a fast to help curb hunger – or anytime during the allotted meal zone.

SlimFast Intermittent Fasting Energizing Hydration Supplement Drink Mix*
Enjoy it anytime during your meal or fasting zone.

  • Presenting a tasty beverage alternative to black coffee, water or tea, these fruit drink mixes are available in berry lemonade and fruit punch flavors. Every drink mix3 contains zero sugar, one gram of carbohydrates and combines hydrating electrolytes and 100 mg of caffeine from natural sources to help support energy and focus without breaking your fast.

SlimFast* Intermittent Fasting Complete Meal Bars
Strategically Break Your Fast and Fuel the Food Cycle

  • With two delicious flavors, Chocolate Nut Crunch and Vanilla Almond Crunch, these complete meal bars are packed with nutrients, making them a smart and satisfying way to break the fasting cycle. These convenient and tasty complete meal bars contain 15 grams of protein, 10 grams of fiber and 24 vitamins and minerals.

“One of the well-understood benefits of intermittent fasting is that it can help individuals consume fewer calories, but there are few options on the market to actually help consumers stay committed to their fasting zones,” said Maryann Walsh, dietician and SlimFast consultant. “These new offerings from SlimFast provide consumers with delicious, easy-to-use options that support them during their eating and fasting zones, so they can successfully reach their milestones and feel confident they have the tools to practice intermittent fasting correctly.

The new intermittent fasting line can easily complement the SlimFast plan or be enjoyed alongside a do-it-yourself approach to weight management. In addition to setting people up for success with new offerings, the brand also provides tools like a supportive Facebook community, online resources, and even an intermittent fasting timer in the SlimFast app.

SlimFast Intermittent Fasting Protein Shake Mix comes in a box of 10 servings for $16.49Energizing Hydration Supplement Drink Mix comes in a box of 12 $9.99 and the Complete Meal Bars come in boxes of 5 units for $9.99. All products can be purchased online at Walmart.com, SlimFast.com and in-store at Walmart stores nationwide.

For more information on the new line of SlimFast intermittent fasting products, as well as other SlimFast products and store locations, please visit slimfast.com.

About SlimFast®

Part of Glanbia Performance Nutrition, SlimFast was founded to help people achieve their weight loss goals safely, reliably and with ease. Since 1977, the SlimFast plan has helped millions of people around the world lose and manage their weight. Creator of the meal replacement shake category, SlimFast now offers a full assortment of delicious ready-to-drink mixes and shakes, meal replacement shakes and bars. SlimFast products can be found in specialty and mass retail stores nationwide and at most online retailers. For more information, visit slimfast.com or manage your weight with the SlimFast Together app, available on Apple and Google Play. Follow the brand on Facebook, Instagram, Twitter and Pinterest.

About Glanbia Performance Nutrition

Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia (ISE/LSE: GLAPF), a global nutrition company. GPN’s mission is to inspire people around the world to achieve their performance and healthy lifestyle goals through their leading health and wellness brands, including Optimum Nutrition®, SlimFast®, think!®, Isopure®, Amazing Grass® and BSN®, among others. GPN’s revenue in 2021 was approximately $1.4 billion. Visit glanbiaperformancenutrition.com or glanbia.com to learn more. follow us on instagram, Twitter and LinkedIn.

1 Source: IPSOS Intermittent Fasting Deep Dive (Weight Managers) November 2021 S4
2 Compared to whey protein
3 When consumed with at least 16.9 fl oz of water

*Not a low calorie food. Check the nutritional information on sugar, calorie and saturated fat content. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

SOURCE Glanbia Performance Nutrition (NA), Inc.

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