Snap launches shopping lenses for browsing
On Wednesday, Jan. 26, Snap launched a new type of shopping goal that lets users browse multiple products and browse details about the retailer’s price, color, size, and similar items, according to a blog post. on the company’s website.
Ulta Beauty and MAC Cosmetics are the first companies to use the new type of Shopping Lenses, the company said in its announcement. Several other brands will be adding their own shopping lenses to slide “in the coming months”, according to the announcement.
“From clothing and accessories to makeup and shoes, Snap’s Lenses makes the shopping experience more personal, accessible and fun through augmented reality,” the blog reads. “With thousands of products to explore virtually, Snapchatters can express their style, try on digital versions of real products, click to buy, and even share their shopping adventures with friends.”
Snapchat users interact with augmented reality (AR) more than 6 billion times a day, and 93% of them want to use AR for shopping, according to the company.
“We hope Snapchatters have fun trying these products on for size and sharing Snaps with friends to get a final say on how they look,” the blog reads.
Related: Major Retailers Turn to Buyable Live Streams to Engage and Entertain Consumers
In 2020, the social commerce industry surpassed $27 billion in sales, and most experts believe it will only get bigger. Snap has an “audience” of over 200 million daily active users. Snap’s Black Friday sale included AR shopping experiences from Hollister, Under Armour, Verizon, American Eagle, Fendi, Dior, Shein, NYX Cosmetics, Amazon Prime Video and Tory Burch, among others.
Read also : Social media companies could suffer $10 billion in lost sales from Apple’s changes
In October, several social media platforms – including Snap, Facebook, Twitter and YouTube – lost nearly $10 billion due to Apple’s app tracking transparency policy on iPhones, meaning that apps must ask permission before tracking user activity and serving personalized ads. Many users unsubscribed, leaving advertisers scrambling to connect with users in other ways.
The changes were released in late April, but didn’t start hitting top-tier customers until June.