The firm unveils a business directory for craftsmen and SMEs
By Omolabake Fasogbon
Integrated marketing company, ABT Marketing Nigeria Ltd, has launched an online business directory where artisans and operators of small and medium enterprises can connect and interact with their potential customers.
According to the organization, this decision aligns with the federal government’s efforts to stimulate economic development, by taking advantage of information and communication technology (ICT) resources.
The company’s chief executive, Ridwan Onitolo, explained that the platform “is designed for business owners and end-to-end users” to connect inside and outside their network, while improving owner visibility.
“The web-based platform would provide artisans and any business owner with the ability to advertise, showcase and communicate with consumers,” Onitolo pointed out.
He added that the service, which is free for the first year, would also bridge the trust gap between buyers and sellers.
“Often we see artisans writing their names on street walls in the name of advertising, while people are afraid to deal with such business owners because they are unsure of the source.
“To get on board, all you have to do is register with the organization’s leadership, get verified, and your membership will be live on the web.
“All skilled workers such as bakers, plumbers, tailors, straighteners, painters, barbers, stylists, mechanics/engineers, carpenters, make-up artists, tie-dyers and event planners, among others, can now list themselves for easy access by users
“We are offering a free publicity package for selected contractors. This will come as a gift on the feedback we receive through the direct training program we run from time to time. Our media team will put together a creative publicity package, interview the owner of the business and sell it on media channels for customers to achieve phenomenal growth.
Onitolo informed that the platform will also give subscribers more benefits at ABT’s upcoming annual trade shows and the upcoming fair in Lagos.
He highlighted some benefits of trade shows such as “product visibility, training, digital and contemporary marketing, among others.”
“We urge entrepreneurs to start listing their businesses on the web which is ready for broadcast, while booking space for trade shows has also started,” Onitolo said.