The future of human resources in the post-pandemic digital age

More recently, the public discourse has been absorbed by conversations about what the new normal will look like, especially for the workplace. In this context, human resources have become more essential than ever.

It is expected that most businesses will continue to perform some, if not all, of their operations remotely. While there are positive results to this, including more flexible and agile ways of working, there are also a number of challenges that HR professionals will need to overcome to ensure their workforces remain competitive, motivated and satisfied.

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Relationships and communication between employees that happened naturally in the office must now be facilitated by online platforms; recruitment is done virtually, increasingly for remote-based jobs; and staff training and development is being moved into the digital space.

Post-pandemic, a strong business strategy will prioritize digital investment in the core business. HR teams should present a clear business case for how their roles can be adapted to accommodate the limited in-person contact environment and what resources they need to perform their functions.

At NEQSOL Holding, we have chosen to see the challenges of the pandemic and the acceleration of digital processes as an opportunity for our company, in particular for our HR team. From the early stages of the global lockdown, we made the strategic decision to prioritize identifying new ways to retain and develop talent within our business.

As our business continues to grow across multiple geographies, it is essential that we support and strengthen our workforce across all subsidiaries and develop a cohort of strong, collaborative and conscientious leaders. Now, in an increasingly “digitized” world, more than ever.

We embraced these uncertain times by focusing on the development needs of our workforce, and introduced our “Succession Readiness Program” – the first of its kind in the region. The program aims to create valuable and constructive career development opportunities for employees of NEQSOL Holding’s management, ensuring that the company has the essential talents needed to achieve its strategic ambitions.

At the same time, we also accelerated our investment in “NEQSOL Academy”, a digital learning platform that builds bridges between colleagues across borders and industries.

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The platform is backed by accredited institutions, including LinkedIn Learning, and facilitates access to top-tier educational resources from Harvard Business School and the Sloan School at the Massachusetts Institute of Technology (MIT). It also combines a social element, encouraging users to network, chat, and connect as they learn.

As our owner and founder Nasib Hasanov likes to remind us, human capital is our company’s greatest asset. We are both very proud of the work we have done – especially in the context of the global pandemic – to protect this.

Eighteen months after the first global lockdown, we have yet to fully understand the long-term impact of COVID-19 on working practices. Yet, as we emerge from this pandemic and the dust settles on successful vaccination programs, C-suite professionals will look to human resources teams to ensure their workforces remain competitive, motivated and satisfied.

Human resources teams will be essential to manage the organizational changes introduced by COVID-19; it is an opportunity that must be seized.

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