The Koo app gets a makeover and offers a superior browsing experience
In a bid to deliver greater value and benefit to creators, multilingual microblogging platform – Koo – has introduced an immersive browsing experience for its users on iOS and Android. The new design was crafted with a user-centric approach and is visually appealing, intuitive and engaging. In a significant upgrade over its predecessor, the new interface is smooth and easy to navigate. It is designed to provide an elegant and contemporary experience to users.
The new browsing experience amplifies the overall user interface. By removing the left gutter space, content is now spread from edge to edge, making it easier for users to find relevant information. It also reduces unnecessary noise and clutter, making the application cleaner. The user experience is seamless and frictionless. The experience is centered around maximizing usability and the time users spend on the app.
Priyank Sharma, Head of Design at Koo, said, “User delight is at the heart of our brand philosophy. We are constantly iterating, especially when it comes to our user interface, to give our users the best possible experience. Introducing an immersive browsing experience is the first step towards building the best multilingual microblogging platform in the world. We’ve already received great feedback from the community and this is just the beginning of introducing superior browsing experiences on Koo. »
Koo is India’s largest native language self-expression platform. It currently allows users to share their thoughts and opinions in Hindi, Marathi, Gujarati, Kannada, Tamil, Bengali, Assamese, Telugu, Punjabi, and English. The platform is constantly working to launch smart features that improve user experience and increase gratification on the platform. Dark Mode, Talk-to-Type, Chat Rooms, Live are some prominent features which have been launched recently.
The Koo app was launched in March 2020 as a multilingual micro-blogging platform to enable Indians to express themselves online in their native language. Koo was the innovator of language-based microblogging. Koo App is currently available in 10 languages - Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. Koo democratizes the voice of Indians by allowing them to share their thoughts and express themselves freely in the language of their choice. Among its innovative features, the platform’s translation feature enables real-time translation of a message into many Indian languages, while retaining the sentiment and context of the original text. This improves reach and provides greater traction for the user. The Koo app has over 30 million downloads and is actively used by over 7,000 prominent people in politics, sports, media, entertainment, spirituality, art and culture to connect with their followers in multiple languages.