TikTok fights anti-Semitism with in-app educational resources
In commemoration of Holocaust Remembrance Day, TikTok has partnered with the World Jewish Congress and UNESCO to combat anti-Semitism on the platform with a series of new measures taken to educate users about the Holocaust and prevent misinformation.
Today, communities around the world mark Holocaust Remembrance Day by commemorating the victims of the Holocaust and the liberation of the Nazi concentration and death camp Auschwitz-Birkenau in 1945. This day calls on everyone us to reflect on the Holocaust and other genocides, and to educate ourselves to help prevent future atrocities.
Education is one of the most powerful ways to fight hate. So, to mark this year’s Holocaust Remembrance Day, building on the work we did in the UK last year, we join forces with the World Jewish Congress (WJC) and UNESCO to provide our global community with easy access to educational resources throughout the year so they can learn more about the Holocaust, the Jewish community and anti-Semitism.
Help our community access authoritative information about the Holocaust
Starting today, if people search for a term related to the Holocaust, such as “Holocaust victims” or “Holocaust survivor”, they will see a banner at the top of the search results page. research that will prompt them to visit aboutholocaust.org to learn more. . For community members who search for Holocaust-related terms that violate our Community Guidelines, we will continue to block search results and additionally display this banner to direct them to WJC and UNESCO educational resources.
We will also be adding a permanent public service announcement directing our community to the aboutholocaust.org website to a collection of hashtags. These hashtags are currently widely used by our community to share educational content related to the Holocaust and the Jewish people, including #HolocaustSurvivor and #HolocaustRemembrance.
In the coming months, we will be introducing a permanent banner at the bottom of Holocaust-related videos that will direct people to aboutholocaust.org. The banner will display when a community member posts a video with Holocaust-related hashtags in the video description. This will give our community another easy access point to authoritative information, for example in the event that they come across Holocaust-related content on their For You feed.
“The World Jewish Congress is proud to partner with UNESCO and TikTok to make factual and reliable information about the Holocaust available to the TikTok community. TikTok allows us to reach new audiences, some of whom may be misinformed about the horrors of the Holocaust and therefore potentially susceptible to misinformation. We welcome the platform taking responsibility and leveraging its reach to stop the spread of anti-Semitism and Holocaust denial. »
– Ronald S. Lauder, President, World Jewish Congress
“To deny, distort or trivialize the true facts of the Holocaust is a pernicious form of contemporary anti-Semitism. We welcome TikTok’s commitment to act with UNESCO and the WJC. All online platforms must take responsibility for the spread of hate speech by promoting trusted sources of information.
– Audrey Azoulay, Director General, UNESCO
Fight against anti-Semitism on TikTok
Any hateful behavior whatsoever is inconsistent with our values and the inclusive environment we are building at TikTok. We condemn antisemitism in all its forms and deploy a combination of technology and moderation teams to remove antisemitic content and accounts from our platform, including Holocaust denial or any other form of directed hate speech. against the Jewish community.
We are proud to take these steps as we strive to deliver on the commitments we made last year at the Malmö International Forum on Holocaust Remembrance and Countering Antisemitism, where we pledged to put all our strength into making TikTok a hate-free place, and harnessing the power of our platform to educate our community.