Tumblr unveils monthly subscriptions for ad-free browsing

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In an online world where ads have become inseparable from social media, Tumblr, yes, it’s still there– goes against the grain. His/Her message: Say goodbye to weird ads on Tumblr, if you wish.

Unsurprisingly, it’s going to cost you (Tumblr has to make up for those lost ad dollars somehow, after all). Thursday, the social media platform announcement new subscription options for users who “love Tumblr but hate the ads”. For $4.99 per month or $39.99 per year, Tumblr will allow users to set up ad-free browsing on desktop and mobile. Opt-in subscriptions are now available for purchase worldwide.

“If you like ads, this article isn’t for you,” Tumblr staff wrote in the ad. “If you love Tumblr but hate ads and want one to continue without having to endure the other, then this article is literally for you. Hi you.”

Although ads can be annoying on all social media platforms, Tumblr Ads gained notoriety for being boring, random, and weird. According to Shitty Ads on Tumblra blog dedicated to documenting serious WTF ads on the platform, ads on Tumblr can be categorized into a variety of categories.

One such category is questionable medical opinion. As documented by Bizarre Ads on Tumblr, this advice knows no bounds. For those who suffer from tinnitus, for example, there is an advertisement that appears to show a man inserting hand sanitizer or another clear liquid into his ear. (Please don’t do this. Go see a doctor).

Image for article titled You can make weird ads disappear on Tumblr, for a price

Another ad encourages users to “apply garlic to a freshly opened cut or burn to immediately intensify the pain.” Frankly, Why?

Image for article titled You can make weird ads disappear on Tumblr, for a price

Along the same lines, another group of advertisements claim to share weird weight loss secrets and seem promote while eating towards. (Again, don’t do this).

Image for article titled You can make weird ads disappear on Tumblr, for a price

The weirdness doesn’t end there, however. There is also an abundance of ads where the featured image has no relation to the ad text. See, for example, the bison used to illustrate the retreat below.

Image for article titled You can make weird ads disappear on Tumblr, for a price

etc

When I first saw Tumblr’s ad, I was surprised. I couldn’t think of any other mainstream social media site where you can pay to make ads disappear, a proposition a big swath of the population would no doubt be interested. In a way, Tumblr offers users a virtual time machine that takes them back to the early days of the internet, when it wasn’t that commercial.

However, Tumblr ads are different. They’re so bad—and I don’t even want to think about the poor people who took them seriously—but they’re also hilarious. I had a lot of fun while researching advertisements to include in this article. Overall, I was torn by Tumblr’s new ad-free browsing announcement.

The folks at Shitty Tumblr Ads helped me take a step back.

“At this point, awful shitty ads are just part of tbh culture,” Shitty Tumblr Ads wrote.

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